Starbucks introducing new smoothie, the Vivanno

Um, how can Starbucks reinvent themselves and stop sliding sales with this introduction of yet another pricey drink – and this one doesn’t even have coffee in it. Whenever they stray from their core competence, coffee, they tend to get distracted and it often ends up not working.

One Reply to “Starbucks introducing new smoothie, the Vivanno”

  1. Starbucks may actually have lucked out with the timing of this.

    For it’s sporty clientele at least. The chocolate banana smoothie comes with an espresso shot.

    A new study showed that athletes who consumed carbohydrates and drank caffeine had 66 per cent more glycogen in their muscles four hours after working out, versus athletes who consumed carbohydrates alone.

    This is a good thing for all athletes.

    I blogged on the science behind this here –

    I am going to try one today (post-workout) and see how they taste.


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