Japan. A strange and wondrous country

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ambassadors of cute

Ambassadors of Cute, from left: actress Shizuka Fujioka, Yu Kimura, center, and Misako Aoki pose during a news conference at the Foreign Ministry on Thursday. In a bid to raise its international profile, Tokyo has appointed these three young women as cultural envoys because they represent Japan’s long-running craze for all things cute. Tsutomu Nakagawa, the head of the cultural affairs division, said their role will be to speak at cultural events such as a Japan Expo to be held in Paris in July.

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