SEO is dead. Long live SEO

Google Instant, which is available now in the search bars on Firefox, Chrome, and Safari, will be on all Google searches soon. When you type in a search phrase, it starts producing results with the first letter, based on your past search history.

This continues a trend I’ve been noticing. Traditional SEO (Search Engine Optimization), getting a site ranked high in search engines especially on Google, is increasingly challenging because there is no one search result for a given keyword. Instead, everyone gets a different result.

Google Instant continues that trend. SEO will morph and change to meet this new situation of course.

A client recently asked why wasn’t his site on the first page of Google anymore and when I searched for the same keyword myself, his site was #4. Google was feeding us different results based on our search history and maybe even geographical location.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s