Google Instant, which is available now in the search bars on Firefox, Chrome, and Safari, will be on all Google searches soon. When you type in a search phrase, it starts producing results with the first letter, based on your past search history.
This continues a trend I’ve been noticing. Traditional SEO (Search Engine Optimization), getting a site ranked high in search engines especially on Google, is increasingly challenging because there is no one search result for a given keyword. Instead, everyone gets a different result.
Google Instant continues that trend. SEO will morph and change to meet this new situation of course.
A client recently asked why wasn’t his site on the first page of Google anymore and when I searched for the same keyword myself, his site was #4. Google was feeding us different results based on our search history and maybe even geographical location.